Application for Admittance

Today is September 4th, 2010

Welcome to a breeding ground for ideas.
A place where studies in collaboration between creative minds, cultural scientists and business leaders are on going in order to develop and build ideas. Here experiments in finding answers are conducted daily.

For years, people have pontificated on what the new creative model will be. Now, an entire industry says what it isn’t more than what it is. It’s become complicated for the sake of being complicated.

We have another idea. A simple idea. In fact, it’s all about ideas.

We put the idea front and center. We strive to make something new. We strike fast. We work with expertise. The lab is an open source in which a chosen group of people from varying disciplines has the opportunity to contribute to a number of projects. It is also a forum to get assistance and help from the other Rats on their projects. We work together in the Lab.

We approach each project with respect to the clients and to our talents. In the Lab, we know ideas are not a dime a dozen or infinite in number. We treat the ideas, as they deserve to be treated – to be given their right due.

The Lab is not open to everyone. Those who contribute to the projects performed here are professionals who were invited because of particular know how and specific skills, interest and passion. Here, the best ideas from a wealth of cutting edge thinkers will offer clients access to the best minds to solve business challenges and identify new opportunities.

Welcome to a new way of thinking.


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If you are not a VCU Brandcenter or Adcenter Graduate, you must complete the rest of the application. If you answered 'Yes', please skip to the end of the form and submit your Lab Rats application.

Animation Graphic Design
Architecture Illustration
Art Direction Interior Design
Brand Management New Product Development
Copywriting Package Design
Creative Direction Photography
Creative Technology Research
Director Social Media
Documentaries Strategy
Film Voice Talent
Gaming Other  
  TV   Facebook
  Web   Twitter
  Mobile Device   D+D
  Planes   Other  
  YouTube
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One Show Mobius Nobel Grammy Equestrian Clio
ADC Handy Super Bowl Effie Andy Salesman
Wolf Dog
Cat Komodo
Cougar Dolphin
Fish Hamster
Deer T-Rex
Mongoose Mini-Horse
Eagle Mouse
Lion Other  
  Order Some Order Norm Kinda Chaos Chaos
How do you work?
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  Fallon Leno Kimmel Letterman Conan
How cool are you?
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  Left Mid-Left Mid Mid-Right Right
Brain side function?
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10 min 45 min
20 min 60 min
30 min 90 min or more
10 min 45 min
20 min 60 min
30 min 90 min or more

What are the 10 most decisive moments* that have occurred in your life? (Please number 1-10)

What are the 7 most critical choices* you’ve made in your life? (Please number 1-7)

Who are the 5 individuals that have influenced you the most in your life? (Please number 1-5)

* For clarification, a decisive moment pertains to a circumstance that is unpredictable, whereas a critical choice pertains to a conscious decision.

Time to Bed:   Time to Rise:  
Bernbach vs. Ogilvy
Superman vs. Batman
Syrup vs. Not Syrup
Weiden vs. Kennedy
Dan vs. Dan
Arby’s vs. Chick-Fil-a
Mr. Clean vs. Brawny Man
Books vs. Kindle
HTML vs. XML
Van Halen vs. Van Hagar
Oprah vs. Martha Stewart
Gumby vs. Pokey
Don Draper vs. Sterling Cooper

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Places traveled:

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Favorite websites:

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Favorite apps:

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